My favorite album right now is “21″ by Adele. I haven’t been this excited about an album in a long while. What I love most about it is that it’s all about the music. You hear about it long before you see it or discover it wearing meat at an awards ceremony. It’s simply great music, and no one cares what the artist looks like. I put my mother on to it, and she became an instant fan. In fact, she thought Adele was black and from Texas for a good hour before she realized. It didn’t take 12 listens for it to grow on her. She listened to “Someone Like You” once and replayed it 3 consecutive times after, trying to sing all the words (incorrectly, of course–see clip below). Point is, the music is the center attraction, and it is instantaneously captivating to the average listener.
This reminded me of why I’m a music producer, and reinvigorated my desire to be a true artist in the digital age. I love creating music that speaks to people and moves them to action. I love creating music that reaches across generations. I love creating music that makes people feel something special, something worth passing down to their kids…something that isn’t fleeting. I love writing lyrics that people actually listen to, internalize, and live. I love writing songs that people can relate to.
“21″ is certainly the blueprint for commercial success in the 21st century. I gather some of its major claims are:
1. tell the truth,
2. make music that tells great stories,
3. strong melodies=strong hits,
4. synths and too many synthetic sounds…who needs ‘em? less is more, and finally
5. craft all the aforementioned elements around a powerful vocalist…like Adele. It’s truly all about the artists. They’re the stars.
Just some minor observations.